Shop protagonist mm period You look life square on the Tang is no stranger to us. In the beginning of last year's opening of Golden Week, which took us to see preview record shop. You opened at the beginning of the Tang is not high occupancy rates due to the brand, the lack of attractive exclusive brands, as well as shop rate and other reasons, once fell into a popular low. Now, You Zheng-opened more than a year trying to make a change, breaking the popular difficulties. This week we return to You Tang Life Plaza, check it out.
current lead: You Tang Life Plaza
development enterprise: Siu Tai Land
Location: East Second Ring Road, Chaoyang district outside the Avenue
belongs: outward district
Project Location: One-stop shopping center
project volume: 11 million square meters, ground floor, the ground five
design: neighborhood layout, shop in the neighborhood perimeter road inside the enclosure organizational planning,
by way of the pedestrian area business conditions: In addition to clothing, shoes, hats, bags, jewelry and other traditional formats outside,
include movie theaters, supermarkets, night clubs, game centers, beauty, food, etc..
investment assigned : almost complete investment Bacheng of retail space.
opening brand: E. land TeenieWinnie Uniqlo flagship store Hotwind Watson Kaku
Mecoxlane Bluesand Q'GGLE Max Luna
Bona International Cinema Oz Lin Nadal spicy pot Macau Xiabu feeding, etc.;
Opening brand: Zara flagship store in Beijing's largest Starbucks, H & M BurgerKing when the force of the European Transport Travel Munich beer
: Metro: Metro Line 2 A mouth of the Chaoyang Gate Station, walk 300 meters to the southeast
Bus: 110, 101, 109, 112, 420, 750, 846 and other areas surrounding
: Unit Organization: China Life Insurance Co., Ltd., Foreign Ministry of Justice, Sinopec
Community Housing: New Gold Mountain, Fairview Garden, Quintiles International Center, Mitutoyo
in commercial projects such as: Commercial Boulevard mm with Beijing Chaoyang Third Avenue near the outside, such as HSBC Union Square
with Beijing well-known clothing mm Albemarle Road, across the street with the old
Fan Street, heading for the mall all the way across Albemarle MEN
settled in the basement of many food brands, eating lunch crowd large, mainly white-collar work in the neighboring family.
rare discount E. Land, though they do not play offers advertising, but half of the amount all spring and summer clothing store fire sale.
Kaku of the brand's flagship store
faster introduction of price promotions
strong fashion brand Uniqlo
You Tang Plaza, a large number of shops in the decoration of life stage, many brands
Starbucks is opening soon settled construction
H & M is scheduled for August 18 opened, I believe that to attract young consumers
ZARA largest flagship store in Beijing is being renovated across the second floor of Plaza of life You Don
one of the nation's largest fast food chain in Europe BurgerKing under renovation when the force is strained
You decoration Tang
now engaged in a comprehensive brand upgrade. major brand advertising will be assigned to shop surrounded by Yau Tang Life Square, many shops are carrying out intensive renovation. Compared with the opening at the beginning , where popularity is not very high, but consumers are the largest renovation in the Beijing flagship store Zara, H & M, BurgerKing, Starbucks and so full of hope. that someone wrote fast fashion, the accumulation of fast-food brand, will gather more consumer look younger age groups.
large area in the renovation phase, Yau Tang Life Plaza nearly forty percent of stores have not yet opened, less choice of goods, to a certain extent reduce the customer's shopping desires. Almost all shops have been opened packages offered promotions, to attract customers. price cuts ranging from a discount for each purchase to the triple. even little price shopping mall in the other attachment, in a low profile here People First half of the amount made favorable attitude.
deserted and ground layers of contrast, international cinema and Bona basement restaurant, Treasure Island, the game is attracting a lot of popularity, the most crowd for lunch and dinner concentration. thanks to You Tang complex positioning, and the surrounding white-collar workers, the daily consumption needs of the residents. The low-fare international cinema Bona is also very attractive, a lot of how this part of the passenger to the ground layers to attract consumers , Tang You still need more living square to find ways to use their brains.
mm advantage mm
shopping atmosphere, great crowd, the higher the spending power of around
perfect hardware facilities and convenient transportation
be assigned to the brand attractive to young groups
mm inferior mm
shop low rate of customer consumption of small groups of loyal customers desire
business personality
mm lack of clear recommendations mm
a clear business orientation
take full advantage of rich brand
Bona international theater, Treasure Island and so on to attract the flow of people
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